Tag: Twitter
GITEX 2010 Social Media Dashboard
Its GITEX time again and GITEX 2010, the Middle East’s biggest regional IT show, takes place October 17th through 21st. So, just for a little fun, we’ve created a dashboard of social media updates using one of our favourite social media services, Netvibes: http://www.netvibes.com/gitex Netvibes can be a really useful tool and we often set […]
Media consumption & habits of MENA Internet users
Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about for the past year or two: Internet connectivity has become pervasive amongst many of our […]
When social media programs grow up…
I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something of a growing trend – typically, one person within an organisation has been using Facebook […]
10 social media myths exposed
More Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big fan of social media and actively recommends that all organisations pay attention to the irreversible changes that social media are […]
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and Internet trends in the region and primarily intended as an introduction to the Arab world […]
A tweet in time saves nine
Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Sometimes it’s a genuine mistake, sometime it’s sloppy work, sometimes it’s a bad judgement call and sometimes it’s pure human error that has the potential to make the whole organisation look bad. Most of the time communications like these […]
Twitter & Customer Service Survey
Scroll down the page for survey download links Summary It’s now well publicised that the rapid growth Twitter experienced during 2008 and the first months of 2009 slowed dramatically towards the end of 2009, although ending the year with 75 million user accounts. Twitter activity, on the other hand, grew from 5,000 tweets per day […]
#DubaiToday twalk radio
Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the UAE’s Twitter community buzzing on Tuesday. On hearing about local social media folk heroes Wild […]
Tweets like grains of wheat
The story appears to be apocryphal – I’d always thought it was Archimedes but apparently there’s also the inventor of the chessboard (an Indian bloke, according to certain online sources that can’t be used in scholastic research) and a Roman geezer. Everyone has done the old ‘one grain of wheat on the first square, two […]
Is social media making the Middle East more ‘social’?
I’ve been a big fan of LinkedIn since I signed up just after it launched in 2004. I immediately found lots of my technology industry friends and colleagues were doing the same and were more than happy to introduce me to their contacts. I spent hours browsing LinkedIn user records looking for useful contacts, business prospects […]
