Tag: Twitter
GITEX 2012 Social Buzz
* Go straight to GITEX 2012 Social Buzz dashboard * It’s nearly that time again! GITEX, the Middle East’s largest technology trade show, starts on Sunday, bringing the region’s IT industry together with attendees from all over the world. More than 100,000 people are expected to converge the Dubai World Trade Centre halls from October […]
#StopTimeOutDubai rings alarm bells
It’s today’s marketer’s nightmare. You’re alerted to an outburst of negative sentiment towards your brand on social networks. Worse, it has some legitimacy. You don’t know how big it’s going to get, you don’t know how long it’s going to continue and it’s impossible to forecast the impact on your business. Yesterday’s UAE Twitter campaign targeting […]
We are all publishers
We are all many things. You can be an oil executive, commuter, father of three or violent crime victim to journalists, depending on whether they’re quoting you on oil prices, late trains, the joys of parenting or the nasty gash in your cheek. On Thursday, all four of the UAE’s English daily newspapers report on […]
Social media marketing in the UAE
How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 247 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview Dubai One TV Emirates 24/7 – 8pm February 14, 2012 (5.54 mins) Listen to a […]
Five Smarter Tweeting Tips
Just in case they’re of any use, here are five smarter Tweeting tips triggered by things I’ve been noticing cropping up on Twitter recently. 1) Want retweets? Write for retweets! Just in case you’re asking, 117 characters is a ‘retweetable’ tweet – well, it is for me – you can retweet without having to edit […]
The Freedom Meme
A new report from the University of Washington’s Project on Information Technology and Political Islam comes to the conclusion that social media played a central role in the events we have all come to call ‘The Arab Spring’. Ever since the events of early 2011 started to unfold around the region, there has been debate […]
Night of the Twitter bots!
About 9pm Friday evening (Dubai time) my email inbox began filling up with ‘now following you’ email alerts from @spotonpr‘s Twitter account. My first thought was somebody must have name-checked us somewhere, perhaps a #FollowFriday thing, but a quick look at the Twitter handles showed that these were fake accounts (each account’s handle was first […]
Who’s Afraid Of A Regulated Web?
French president Nicolas Sarkozy has come out and said he wants a regulated web – “You need to hear our limits, our red lines” he told an audience at the two-day ‘e-G8’ conference. The AP report is linked here. His is not the first whiff of regulatory sulphur, of course – only the other day […]
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s a problem with outsourcing your conversation, you see. It simply doesn’t work. We’ll happily work […]
Can we say Twitter revolution now? Can we?
There’s already been quite a lot written about the role of social media in the ousting of Tunisia’s President Ben Ali. Here’s our 2 cents worth, plus a list of useful links for anyone interested in learning about the role of social media in Tunisia’s regime change.
