Tag: social media
Market monopolies
I have always been terribly fond of the image of a small urchin throwing a stone to knock the top-hat off the fat, pompous businessman. I’ve even run campaigns based around the concept in the past, where we’ve been working against an incumbent telco on behalf of the challenger. Taking the role of the urchin, […]
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, mark my words. Let us for a moment assume that search is the future of commercial transactions and, increasingly, consumer interaction with […]
The uninvited guest at the party
As more and more Middle East brands register themselves on Twitter and plan to include the platform in their communications, it is worth remembering that marketing is still the uninvited guest at the party. Twitter wasn’t conceived as a marketing tool and so has not been developed for marketers, it’s been developed for, and by, […]
Spot On PR’s MENA Twitter Demographics & User Habits Survey
Scroll down the page for survey download links Summary 2009 has been a big year for Twitter with the micro-blogging platform’s rate of growth rocketing up to more than 20% per month and now showing annual growth of 1,460 percent (June 2008 to June 2009) according to Comscore. Although it’s still early days for Twitter […]
Jokes
When was the last time someone told you a joke? I mean told, not emailed or Tweeted, texted or linked. It struck me the other day – it’s been ages. And it struck me because someone did tell me a joke – prefacing the gag with “Hey, I got this on email the other day, […]
Scorn
It’s perhaps interesting many of the marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates and, indeed, behaves. That’s fair enough, it’s a wise person who dips a toe in the water before going for the full-on dive bomb and it […]
Mr. Futurist
The way we talk to technology and the way we talk to each other is changing at a pace that I can only describe as frightening. You understand, the ‘f’ word is coming from a life-long technocrat. Right now, we type on mobile keypads to retrieve or dial a number. We sit, fingers crashing down […]
Mrs. Google and her five lovely daughters
Have you ever Googled yourself? Feel free to go ahead and try it. There’s no shame. Everyone does it, they just don’t tend to boast about it in public much. Are you the first search result? If not, someone else owns you. Now if you’re called Amy Winehouse or Barack Obama, the chances of you […]
Radio Gaga
Radio is probably the most undervalued advertising/communication medium of the lot: something of a shame, it’s one of my favourite ‘legacy’ media… I had always thought of this as a Middle East problem, but apparently it’s the case worldwide. People just won’t invest appropriately in creating compelling executions for radio. I’ve also always believed that […]
