Tag: research
GITEX Digital Strategies
It’s almost GITEX time and Alexander McNabb will, once again, be chairing the GITEX Digital Strategies Forum. The Forum takes place on Wednesday 15 October 2014 during GITEX Technology Week 2014 and will take delegates through global digital consumer trends, digital marketing strategy and planning, mobile marketing , digital CSR, one:one marketing and more. You’ll find the full agenda […]
UAE is world smartphone leader
The United Arab Emirates leads the world in smartphone penetration, with 74% of mobile subscribers carrying one of the natty little devils in their pockets. The Emirates is closely followed by South Korea, Saudi Arabia, Singapore and Norway in the ranking, compiled by Statista from the results of Google’s ‘Our Global Planet’ survey. Amazingly, the […]
Spirit of the Arab world
It’s that time of year when digital companies all over the world punt annual sum-up reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been published and it makes interesting reading for those watching search trends and online behaviour. However, […]
Honest statistics
As any politician, publicist or PR person knows, one can prove absolutely anything with statistics! And in a region, such as ours, where reliable statistics for many things are so hard to come by, people certainly try! As veteran journalist and long-term UAE resident Peter Hellyer rightly says in Tuesday’s National newspaper, scarcely a week […]
#StopTimeOutDubai rings alarm bells
It’s today’s marketer’s nightmare. You’re alerted to an outburst of negative sentiment towards your brand on social networks. Worse, it has some legitimacy. You don’t know how big it’s going to get, you don’t know how long it’s going to continue and it’s impossible to forecast the impact on your business. Yesterday’s UAE Twitter campaign targeting […]
What were those Facebook stats again?
How many Facebook subscribers are there in ‘the region’? It all depends on your point of view. Those that are confused by the different social media statistics being shared on ‘the region’ can be excused. It is confusing. Here are some alternative figures on Middle East and North Africa and Arab world Facebook users. 1. […]
Egypt Facebook demographics
Egypt leads the Arab world in numbers of Facebook subscribers, with 5 million members. Here’s are updated Facebook demographics.
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011.
32% of MENA Internet users buy online
Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in the region encourage Internet users to buy online. However, as the region’s consumers spend more […]
Facebook adds 1 million more Arabic users
Facebook’s Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook’s changing MENA demographics.
