Tag: PR
Intelligent use of social media
The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]
Spirit of the Arab world
It’s that time of year when digital companies all over the world punt annual sum-up reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been published and it makes interesting reading for those watching search trends and online behaviour. However, […]
Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by some 300-400 advertising, marketing, public relations and digital professionals from Jordan, Lebanon, Syria and around […]
Hiring PR people for the digital age
What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer.
The Sustainable Corporation
I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, I’m genuinely pumped (but retained as a consultant by, so please take a pinch of […]
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media efforts will know that we embraced Twitter almost as soon as it was unblocked in […]
Losing the battle for control
A man goes into a shop to look for a new electronic product. He’s already been researching his new purchase online via the manufacturer’s website as well as news sites, product review sites, blogs and by asking his online and offline friends about which brand and products they know and recommend. Armed with this store […]
Social media measurement
Spot On’s Alexander McNabb is taking part in a panel session on PR measurement in social media at News Group’s PR Measurement Summit in Dubai today. So, as the region’s public relations practitioners meet to discuss the region’s demand for monitoring, research and measurement methodologies, it’s probably as good a time as any take a […]
Alexander nominated for Communicator of the Year!
The MEPRA Awards shortlisted nominations and submissions are out today, which include 10 best practice categories and two individual awards categories, being Young Professional of the Year and Communicator of the Year. Having decided as an agency not to enter into the MEPRA Awards best practice categories this year, we had no expectation of seeing […]
Mrs. Google and her five lovely daughters
Have you ever Googled yourself? Feel free to go ahead and try it. There’s no shame. Everyone does it, they just don’t tend to boast about it in public much. Are you the first search result? If not, someone else owns you. Now if you’re called Amy Winehouse or Barack Obama, the chances of you […]
