Tag: MENA
Plenty of content marketing opportunity for Middle East brands
With some 60 million Facebook users, 7 million Twitter users and some of the highest Youtube download rates in the world, it’s no secret that the Arab world has become a big online consumer of content. Social media has ceased to be the sole preserve of geeks and wealthy English-speaking college students and, today, the Middle […]
Is Arab content really a lost cause?
It’s no secret that the Arab world has lagged behind in content creation. Conference speakers have been decrying the lack of Arabic language content for years. According to various sources, Arabic language content accounts for less than 3% of the content on the web (1%, 2.5% and 3% have been quoted), despite the fact that […]
MENA Twitter lists
As our Twitter friends will know, Spot On is a big fan of Twitter and was one of the first brands to begin using the social media platform in the Middle East and North Africa. Over the years Twitter has helped us meet new people and brands from all over the world, find job candidates, […]
See you at ArabNet!
Spot On is proud to be one of the event partners for the ArabNet Digital Summit 2013, which takes place at Atlantis – The Palm, Dubai this week from Monday 24 to Wednesday 26 June this week. As noted by Alexander McNabb on the Spot On blog a few weeks ago, ArabNet launched in Beirut […]
Counting clicks
There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]
Intelligent use of social media
The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]
Flipboard and the future of content
It’s no secret that the Internet has radically changed the way we create, consume and share content and continues to do so. Spot On often talks about concepts such as disintermediation, the atomisation of communications, the social consumer and the pressure on all organisations to become publishers of content. It’s easy to spot the big […]
Ooredoo or just plain redo?
In the age of 24/7 online news and social media, what reaction should brands expect to receive from a major global announcement? Many marketers would expect the answer, and the preparation required to harness the benefit of such a reaction, to be second nature to most global brands. However, it seems that this is not […]
Has the Arab Spring turned into a torrent of cash?
Whilst debate continues, even now, on how pivotal the role social media was in the revolutions of the Arab Spring, there can be no doubt that Arab digital activism woke up businesses and governments across the world to the potential of new digital media. In the Middle East the change in attitudes towards digital media […]
Spirit of the Arab world
It’s that time of year when digital companies all over the world punt annual sum-up reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been published and it makes interesting reading for those watching search trends and online behaviour. However, […]
