Tag: marketing
Spirit of the Arab world
It’s that time of year when digital companies all over the world punt annual sum-up reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been published and it makes interesting reading for those watching search trends and online behaviour. However, […]
Honest statistics
As any politician, publicist or PR person knows, one can prove absolutely anything with statistics! And in a region, such as ours, where reliable statistics for many things are so hard to come by, people certainly try! As veteran journalist and long-term UAE resident Peter Hellyer rightly says in Tuesday’s National newspaper, scarcely a week […]
Facebook down – thousands of brand pages inaccessible
Facebook may have been inaccessible for millions of Internet users across Europe, the Middle East and Africa for a couple of hours or so on Wednesday. Although the site itself appeared to be working, users across EMEA found that they couldn’t access the site at all. #Facebookdown became a global trending topic on Twitter in […]
Social media marketing in the UAE
How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 247 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview Dubai One TV Emirates 24/7 – 8pm February 14, 2012 (5.54 mins) Listen to a […]
Hiring PR people for the digital age
What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer.
Facebook Arabic Rising
User of Facebook’s Arabic language interface now account for more than a third of all Facebook users in the Arab world with Facebook Arabic growing at 175% per annum.
Strong MENA interest in mobile apps
The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps.
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s a problem with outsourcing your conversation, you see. It simply doesn’t work. We’ll happily work […]
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011.
GITEX 2010 Social Media Dashboard
Its GITEX time again and GITEX 2010, the Middle East’s biggest regional IT show, takes place October 17th through 21st. So, just for a little fun, we’ve created a dashboard of social media updates using one of our favourite social media services, Netvibes: http://www.netvibes.com/gitex Netvibes can be a really useful tool and we often set […]
