Tag: Kuwait
Ooredoo or just plain redo?
In the age of 24/7 online news and social media, what reaction should brands expect to receive from a major global announcement? Many marketers would expect the answer, and the preparation required to harness the benefit of such a reaction, to be second nature to most global brands. However, it seems that this is not […]
32% of MENA Internet users buy online
Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in the region encourage Internet users to buy online. However, as the region’s consumers spend more […]
Facebook bigger than newspapers? So what?
Does this mean the death of newspapers? Not quite… The seventeen countries we included in the Middle East and Northern Africa Facebook Demographics study have widely varied news media: some, like the UAE, have strong English news components while others, like North Africa, have strong French language daily and weekly news media. When you look […]
15 Million MENA Facebook Users – Report
Scroll down the page for survey download links (and Egypt update) Summary Facebook has become a force to be reckoned with in the Middle East and North Africa and the platform can now claim 15 million users as of May 2010. Whilst Facebook saw strong early growth in 2008/2009 from English and French speaking users […]
Twitter & Customer Service Survey
Scroll down the page for survey download links Summary It’s now well publicised that the rapid growth Twitter experienced during 2008 and the first months of 2009 slowed dramatically towards the end of 2009, although ending the year with 75 million user accounts. Twitter activity, on the other hand, grew from 5,000 tweets per day […]
Spot On PR’s MENA Twitter Demographics & User Habits Survey
Scroll down the page for survey download links Summary 2009 has been a big year for Twitter with the micro-blogging platform’s rate of growth rocketing up to more than 20% per month and now showing annual growth of 1,460 percent (June 2008 to June 2009) according to Comscore. Although it’s still early days for Twitter […]
