Tag: Customers
GITEX Digital Strategies
It’s almost GITEX time and Alexander McNabb will, once again, be chairing the GITEX Digital Strategies Forum. The Forum takes place on Wednesday 15 October 2014 during GITEX Technology Week 2014 and will take delegates through global digital consumer trends, digital marketing strategy and planning, mobile marketing , digital CSR, one:one marketing and more. You’ll find the full agenda […]
Are you engaging the right fans?
As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the number of brands experimenting with social media in the Middle East is growing and, as […]
Does online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult one for many, some believe that this gave big advertisers pause for thought and time […]
A tweet in time saves nine
Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Sometimes it’s a genuine mistake, sometime it’s sloppy work, sometimes it’s a bad judgement call and sometimes it’s pure human error that has the potential to make the whole organisation look bad. Most of the time communications like these […]
#DubaiToday twalk radio
Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the UAE’s Twitter community buzzing on Tuesday. On hearing about local social media folk heroes Wild […]
Market monopolies
I have always been terribly fond of the image of a small urchin throwing a stone to knock the top-hat off the fat, pompous businessman. I’ve even run campaigns based around the concept in the past, where we’ve been working against an incumbent telco on behalf of the challenger. Taking the role of the urchin, […]
