Tag: costs
Social media isn’t socialist media
Filed in Brand marketing, Marketing, Social media, Social media campaigns
by Alexander McNabb
on November 22, 2009
• 0 Comments
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The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. It is also a piece of thinking that is increasingly common. In fact, using social media for marketing is time consuming, expensive and dangerous. The Internet is filled with examples of […]