Tag: control
Losing the battle for control
Filed in Brand marketing, Content, Content marketing, Marketing, Social media, social media management
by Carrington Malin
on January 11, 2010
• 0 Comments
A man goes into a shop to look for a new electronic product. He’s already been researching his new purchase online via the manufacturer’s website as well as news sites, product review sites, blogs and by asking his online and offline friends about which brand and products they know and recommend. Armed with this store […]