Tag: Content
Counting clicks
There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]
Intelligent use of social media
The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]
Are you being genuine?
One of the great challenges for companies investing in digital communications is content. As we’ve said before on Spot On’s blog, we are all publishers now. However, if your company is not currently structured to create great online content there are good reasons to take care. Whilst there is room for both editorial and advertising […]
The buzz around Arab film
Those of us that are old enough to have known 1970s and 1980s television in the GCC, will remember, among other things, the broadcasting of old Arabic movies from the golden age of Egyptian cinema (or, indeed, turning the TV on to watch the English language movie of the week!). The video quality often left […]
Flipboard and the future of content
It’s no secret that the Internet has radically changed the way we create, consume and share content and continues to do so. Spot On often talks about concepts such as disintermediation, the atomisation of communications, the social consumer and the pressure on all organisations to become publishers of content. It’s easy to spot the big […]
It’s Social Media Forum time again!
The Social Media Forum is to take place in Dubai next week and it’s already sold out. This is interesting news for those in the Middle East who thought we really didn’t want to listen to another word about social media and don’t ‘need another talking shop’. I must admit, we’ve been avoiding the term […]
Looking forward to ArabNet 2012
This week, from the 27th-31st March, will see the fourth ArabNet and it’ll be the fourth time I go along for the conference. It’s not all about the conference, though – the event is being billed as a festival and it’s shaping up to be just that, with five days of events with a developer […]
Facebook down – thousands of brand pages inaccessible
Facebook may have been inaccessible for millions of Internet users across Europe, the Middle East and Africa for a couple of hours or so on Wednesday. Although the site itself appeared to be working, users across EMEA found that they couldn’t access the site at all. #Facebookdown became a global trending topic on Twitter in […]
Social media marketing in the UAE
How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 247 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview Dubai One TV Emirates 24/7 – 8pm February 14, 2012 (5.54 mins) Listen to a […]
Middle East bloggers on air!
Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region.
