Tag: communications
Losing the battle for control
A man goes into a shop to look for a new electronic product. He’s already been researching his new purchase online via the manufacturer’s website as well as news sites, product review sites, blogs and by asking his online and offline friends about which brand and products they know and recommend. Armed with this store […]
Disintermediation and the media
Phil used to typeset my work. I’d send him my copy, marked up by hand and he’d send me back galleys, long strips of single columns of type which the graphic artist would then ‘lay out’ onto boards, creating pages of book and magazine out of strips of type glued down with ‘SprayMount’, a highly […]
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, mark my words. Let us for a moment assume that search is the future of commercial transactions and, increasingly, consumer interaction with […]
The uninvited guest at the party
As more and more Middle East brands register themselves on Twitter and plan to include the platform in their communications, it is worth remembering that marketing is still the uninvited guest at the party. Twitter wasn’t conceived as a marketing tool and so has not been developed for marketers, it’s been developed for, and by, […]
Scorn
It’s perhaps interesting many of the marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates and, indeed, behaves. That’s fair enough, it’s a wise person who dips a toe in the water before going for the full-on dive bomb and it […]
How do you manage a social media campaign?
How do you manage a ‘social media’ campaign? The breaking down of barriers that Internet communication has encouraged is probably faster and more fundamental than many communications managers realise. One major problem is the challenge of speed – you can no longer take a few days to respond to a media enquiry while your exec […]
