Tag: CampaignME
We’re no longer wowed…
In my thirty-odd years of involvement with technology, my favourite acronym remains TWAIN. In an industry so littered with acronyms, that’s some achievement. You may well recognise it if you’ve ever used a scanner hooked up to your computer – changes are that you’ll have been told you’re using a TWAIN driver. To my continued […]
Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. It is also a piece of thinking that is increasingly common. In fact, using social media for marketing is time consuming, expensive and dangerous. The Internet is filled with examples of […]
Market monopolies
I have always been terribly fond of the image of a small urchin throwing a stone to knock the top-hat off the fat, pompous businessman. I’ve even run campaigns based around the concept in the past, where we’ve been working against an incumbent telco on behalf of the challenger. Taking the role of the urchin, […]
Scorn
It’s perhaps interesting many of the marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates and, indeed, behaves. That’s fair enough, it’s a wise person who dips a toe in the water before going for the full-on dive bomb and it […]
Mr. Futurist
The way we talk to technology and the way we talk to each other is changing at a pace that I can only describe as frightening. You understand, the ‘f’ word is coming from a life-long technocrat. Right now, we type on mobile keypads to retrieve or dial a number. We sit, fingers crashing down […]
Mrs. Google and her five lovely daughters
Have you ever Googled yourself? Feel free to go ahead and try it. There’s no shame. Everyone does it, they just don’t tend to boast about it in public much. Are you the first search result? If not, someone else owns you. Now if you’re called Amy Winehouse or Barack Obama, the chances of you […]
Dubai and negative media
The recent spate of negative media coverage on Dubai has been an interesting phenomenon to watch on so many levels. Firstly, it has served to polarise opinion in the city itself and people have come together in a surprising and, as far as I can see from friends, colleagues and the like, strongly consensual reaction. […]
Snarky
The ability to be cynical, negative and rude is one of the strongest assets of a good public relations practitioner. If you have someone inside the tent who’s able to take a look at what you’re up to and see the downside, to ask the hard questions that media and the public will ask, then […]
How do you manage a social media campaign?
How do you manage a ‘social media’ campaign? The breaking down of barriers that Internet communication has encouraged is probably faster and more fundamental than many communications managers realise. One major problem is the challenge of speed – you can no longer take a few days to respond to a media enquiry while your exec […]
Night of the anonyhaters
Our use of online media platforms is providing a challenge in terms of how we ‘behave’ online compared to offline. Many people find that they are more outgoing online, that they go that little bit further than perhaps they would in a face to face situation. This is particularly true when anonymity is brought into […]
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