Tag: agencies
Five reasons you should give your marketing agency more time
Middle East brands rely on their marketing agencies heavily and qualified agencies can provide marketing managers with peace of mind, leaving them safe in the knowledge that ‘the agency’ can always be called in on short notice. However, should they be? Agencies are used to getting last minute briefs. The urgent email or phone call […]
Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by some 300-400 advertising, marketing, public relations and digital professionals from Jordan, Lebanon, Syria and around […]
Hiring PR people for the digital age
What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer.
10 social media myths exposed
More Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big fan of social media and actively recommends that all organisations pay attention to the irreversible changes that social media are […]
