Our pick of 2018 marketing predictions

Making New Year predictions is a tricky business as our tech-driven marketing disciplines now approach warp speed. So much can change in a year and, as we saw with Youtube and Facebook ad boycotts last year, public sentiment still wields influence, even in hyperspace.  And, as much as things change, sometimes we find ourselves ‘waiting for Godot’, when that tech prediction fails to prove itself year after year. So, with the caveat that no predictions are fool-proof, here are eleven of our favourite 2018 marketing predictions essays:

Predictions: 8 digital marketing trends for 2018
Azadeh Williams, AZK Media (CMO)

How Digital Marketing Will Change In 2018: 15 Top Trends
Forbes Agency Council (Forbes)

Ten predictions for digital media in 2018
Peter Csathy, CREATV Media (TechCrunch)

Eight predictions for digital advertising in 2018
Guy Phillipson, iCrossing (The Drum)

4 ways retailer-brand relationships will change in 2018
Andrew Waber, Satisfy (MarTech Today)

The 2018 ad tech predictions you didn’t expect to see
Lewis Gersh, PebblePost (MarTech Today)

AI Predictions: 2018 is the make or break year for brands
Matt White, Quantcast (The Drum)

Six Digital Video Trends for 2018
Paul Verna (eMarketer)

7 SEO Trends That Will Dominate 2018
Jason DeMers, AudienceBloom (Forbes)

4 trends in TV and digital media that will shake up the industry in 2018
Sami Main, AdWeek (AdWeek)

4 E-Commerce Trends to Watch for in 2018
Chirag Kulkarni, Co-founder of Taco (HuffPost)