Online advertising in the Middle East
Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services of Murdoch University in Dubai; Kamal Dimachkie, Executive Regional Managing Director of Leo Burnett; Google MENA Managing Director, Ari Kesisoglu; Rama Chakaki, Baraka & Zeedna co-founder; and Dubai Today radio host Desley Humphrey.
How is advertising changing the advertising world? How much has online advertising changed the region’s advertising and marketing environment? Are Middle East marketers behind in adopting digital marketing? Do Middle East marketers really know what they want?
If you missed Wednesday’s discussion, you can listen to the podcast below.
Listen to the podcast
#Unwired Online Advertising Special – Part I
#Unwired Online Advertising Special – Part II
#Unwired Online Advertising Special – Part III
#Unwired Online Advertising Special – Part IV
Want to read more?
You can read some of our other blog posts about advertising, marketing and social media here:
Hiring PR people for the digital age
Should you outsource your conversation?
Is social media really that important for marketers in the Arab World?
Tags: Alexander McNabb, digital marketing, Dubai Eye, Education, google, Internet advertising, Leo Burnett, MENA, Middle east, online advertising, podcast, social media, UAE
