social media management
10 social media myths exposed
More Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big fan of social media and actively recommends that all organisations pay attention to the irreversible changes that social media are […]
The coolest agency in the world
The coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea – not just of using social media as a megaphone like an advertising replacement, but of actually changing things around to make open social communications a long term investment. That investment necessarily takes […]
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media efforts will know that we embraced Twitter almost as soon as it was unblocked in […]
Losing the battle for control
A man goes into a shop to look for a new electronic product. He’s already been researching his new purchase online via the manufacturer’s website as well as news sites, product review sites, blogs and by asking his online and offline friends about which brand and products they know and recommend. Armed with this store […]
Social media measurement
Spot On’s Alexander McNabb is taking part in a panel session on PR measurement in social media at News Group’s PR Measurement Summit in Dubai today. So, as the region’s public relations practitioners meet to discuss the region’s demand for monitoring, research and measurement methodologies, it’s probably as good a time as any take a […]
Social media takes time
Social media takes time. Didn’t we mention that? You may have heard detractors say that evangelising social media is fine, but it can suck down huge amounts of valuable company time and get in the way of ‘real work’. And they’re not wrong. A recent survey of 1,460 office workers in the UK claimed that […]
N reasons social media campaigns fail
There are lots of great blog posts around these days on reasons for companies failing with social media programs. Usefully, these are often titled something like: “The N Reasons Companies Fail at Social Media”, where N is a number between 3 and ten (I’ve listed some nice ones at the end of this post). Well, […]
The uninvited guest at the party
As more and more Middle East brands register themselves on Twitter and plan to include the platform in their communications, it is worth remembering that marketing is still the uninvited guest at the party. Twitter wasn’t conceived as a marketing tool and so has not been developed for marketers, it’s been developed for, and by, […]
Scorn
It’s perhaps interesting many of the marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates and, indeed, behaves. That’s fair enough, it’s a wise person who dips a toe in the water before going for the full-on dive bomb and it […]
Night of the anonyhaters
Our use of online media platforms is providing a challenge in terms of how we ‘behave’ online compared to offline. Many people find that they are more outgoing online, that they go that little bit further than perhaps they would in a face to face situation. This is particularly true when anonymity is brought into […]
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