Social media
Trust is a currency that will only increase in value
Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly becoming near impossible to verify the authenticity of digital content. Brands must be on guard to ensure their own authenticity, avoid untrustworthy channels and protect trust earned. Mark Zuckerberg’s latest initiative to […]
Are brands standing on the brink of a fake content war?
As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact from fiction, brands must bolster trust and transparency to position themselves above the fray. Donald Trump’s habit of repeatedly ‘crying wolf’ over media stories has played a big part […]
Giving people what they want
One of our first learnings on entering the new world of social media was that you have to be given permission to sell to people and that that permission can be earned by giving them what they want. Sounds simple, doesn’t it? The trick is figuring out what your audience wants (and not simply dressing […]
Social media is not a strategy
Spot On was one of the first agencies to champion social media and to attempt to explain the massive global impact that new media like Facebook and Twitter would have on marketing. Social media has since played a pivotal role in empowering consumers, changing their relationships with brands forever. Despite this, we have never tried […]
Saudi plans to regulate Youtube
The Saudi government is planning to monitor and regulate YouTube and other online channels, having this week entrusted the task to its General Commission for Audiovisual Media, established last year to regulate the broadcast industry. There has even been talk of issuing permits to Youtube subscribers, which would appear to signal the introduction of a […]
Why you need a media neutral strategy
Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]
GITEX Digital Strategies Forum
Read about GITEX Digital Strategies 2014 Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013. The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]
Has news journalism been sabotaged by Twitter?
Talking Twitter on the Business Breakfast is always a pleasure and this morning no less so than usual. The question was, “Has news journalism been sabotaged by Twitter?” and my answer was pretty much a resounding “Yes!” There are three major problems with Twitter and news journalism, I think. One is the challenge of real-time […]
Create more compelling content
Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]
Happy birthday @spotonpr
It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]
