Marketing
Create more compelling content
Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]
Happy birthday @spotonpr
It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]
The problem with content
One of today’s persistent business challenges is protecting and monetising content and digital intellectual property. The Internet is great at providing tools to display content and make it accessible to millions across the world. However, that same global access combined with Internet technologies’ ease-of-use make it all the easier to copy, abuse and misuse content […]
Time to revisit your brand positioning?
Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]
A wake-up call for aspiring citizen journalists in the UAE (and lessons for Middle East marketers)
The story is now well known and has received media coverage around the world. An incident of road rage in Dubai captured on video by a bystander and posted online inadvertently breaches United Arab Emirates laws, resulting in the arrest of the citizen journalist a couple of days later, even though he removed the video […]
See you at ArabNet!
Spot On is proud to be one of the event partners for the ArabNet Digital Summit 2013, which takes place at Atlantis – The Palm, Dubai this week from Monday 24 to Wednesday 26 June this week. As noted by Alexander McNabb on the Spot On blog a few weeks ago, ArabNet launched in Beirut […]
Counting clicks
There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]
Counting the days to the ArabNet Digital Summit
The ArabNet Digital Summit will take place in Dubai from the 24th-26th June 2013. It’s the first time ArabNet has been held in Dubai – the event launched in Beirut back in 2010 and instantly established itself as the Middle East’s premier regional digital event. We knew a winner when we saw one and we’ve […]
A modern marketing manifesto
Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]
Marketing after the click
In the old days, we used to place advertisements in trade magazines. These often carried ‘bingo cards’ for advertisers to circle numbers corresponding to advertisements. These ‘reader responses’ were collated by the publisher and the contacts of interested readers were sent to advertisers for them to follow up with a brochure and perhaps a follow […]
