Marketing Strategy
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies
Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]
Omnichannel marketing changes everything
By now, just about everyone in marketing has heard of the phrase omnichannel marketing. Some are using it as a interchangeable with multichannel marketing or cross-channel marketing, some are not yet sure what omnichannel means and why it is different and some seem to confuse it with marketing automation. First off, omnichannel is really a […]
Investing in ad impressions? What a waste…
We’ve always known that some people respond better to advertisements than others. However, more and more research is confirming that the group that responds favourably to advertising is getting smaller and smaller. A top takeaway from Forrester’s recent “The End of Advertising As We Know It” report is that 50% of US online adults actively […]
5 old-world advertising mistakes to avoid
Digital technology has delivered one of the Internet’s great promises to marketing, the democratisation of information, opportunity and capability, allowing any brand to run an effective campaign and punch above its own weight. We’ve had to wait a long time for the pieces to fall into place and there are still puzzles to solve, but […]
Why you need a media neutral strategy
Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]
GITEX Digital Strategies Forum
Read about GITEX Digital Strategies 2014 Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013. The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]
A modern marketing manifesto
Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]
The coolest agency in the world
The coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea – not just of using social media as a megaphone like an advertising replacement, but of actually changing things around to make open social communications a long term investment. That investment necessarily takes […]
