Online-shopping
Selling the Internet is over
The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up online. With a long heritage in technology, Spot On has been involved in helping to sell many new […]
Are brands at risk from the UAE’s new cyber-crime law?
Taking many media watchers by surprise, the United Arab Emirates President His Highness Sheikh Khalifa bin Zayed Al Nahyan has approved a new cyber-crime law for the UAE, Federal Legal Decree No. 5, this week. The online law was duly announced by the Emirates official news agency WAM yesterday evening (you can find the contents […]
Ecommerce in the Middle East
Last week’s Dubai Eye radio #Unwired digital programme featured a special segment on ecommerce in the Middle East featuring Spot On PR’s Alexander McNabb; Rama Chakaki, Partner at Baraka Ventures (@rchakaki on Twitter); Sonia Sultan, director of brand partnerships and marketing collaboration at Glambox; Monica Debowski, director of operations for Glambox (@Mmmon); Omar Kassim, CEO […]
Strong MENA interest in mobile apps
The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps.
32% of MENA Internet users buy online
Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in the region encourage Internet users to buy online. However, as the region’s consumers spend more […]
