E-commerce
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies
Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]
Selling the Internet is over
The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up online. With a long heritage in technology, Spot On has been involved in helping to sell many new […]
Counting the days to the ArabNet Digital Summit
The ArabNet Digital Summit will take place in Dubai from the 24th-26th June 2013. It’s the first time ArabNet has been held in Dubai – the event launched in Beirut back in 2010 and instantly established itself as the Middle East’s premier regional digital event. We knew a winner when we saw one and we’ve […]
The future is important
There are few things more depressing than sitting in one of the Middle Eastern digital conferences listening to the Ministerial Keynote. The Internet, we are invariably told, is important. Now you count two seconds, one Mississippi two Mississippi as The Great Man scans the room, his arms held stiff and his hands grip the lectern. […]
Ecommerce in the Middle East
Last week’s Dubai Eye radio #Unwired digital programme featured a special segment on ecommerce in the Middle East featuring Spot On PR’s Alexander McNabb; Rama Chakaki, Partner at Baraka Ventures (@rchakaki on Twitter); Sonia Sultan, director of brand partnerships and marketing collaboration at Glambox; Monica Debowski, director of operations for Glambox (@Mmmon); Omar Kassim, CEO […]