Content
The Freedom Meme
A new report from the University of Washington’s Project on Information Technology and Political Islam comes to the conclusion that social media played a central role in the events we have all come to call ‘The Arab Spring’. Ever since the events of early 2011 started to unfold around the region, there has been debate […]
Middle East bloggers on air!
Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region.
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s a problem with outsourcing your conversation, you see. It simply doesn’t work. We’ll happily work […]
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011.
A particularly delicious cake
A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure.
Facebook bigger than newspapers? So what?
Does this mean the death of newspapers? Not quite… The seventeen countries we included in the Middle East and Northern Africa Facebook Demographics study have widely varied news media: some, like the UAE, have strong English news components while others, like North Africa, have strong French language daily and weekly news media. When you look […]
We’re no longer wowed…
In my thirty-odd years of involvement with technology, my favourite acronym remains TWAIN. In an industry so littered with acronyms, that’s some achievement. You may well recognise it if you’ve ever used a scanner hooked up to your computer – changes are that you’ll have been told you’re using a TWAIN driver. To my continued […]
The coolest agency in the world
The coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea – not just of using social media as a megaphone like an advertising replacement, but of actually changing things around to make open social communications a long term investment. That investment necessarily takes […]
Losing the battle for control
A man goes into a shop to look for a new electronic product. He’s already been researching his new purchase online via the manufacturer’s website as well as news sites, product review sites, blogs and by asking his online and offline friends about which brand and products they know and recommend. Armed with this store […]
Disintermediation and the media
Phil used to typeset my work. I’d send him my copy, marked up by hand and he’d send me back galleys, long strips of single columns of type which the graphic artist would then ‘lay out’ onto boards, creating pages of book and magazine out of strips of type glued down with ‘SprayMount’, a highly […]
