Curation
Giving people what they want
One of our first learnings on entering the new world of social media was that you have to be given permission to sell to people and that that permission can be earned by giving them what they want. Sounds simple, doesn’t it? The trick is figuring out what your audience wants (and not simply dressing […]
Flipboard and the future of content
It’s no secret that the Internet has radically changed the way we create, consume and share content and continues to do so. Spot On often talks about concepts such as disintermediation, the atomisation of communications, the social consumer and the pressure on all organisations to become publishers of content. It’s easy to spot the big […]
