Carrington Malin
Carrington Malin is co-founder of Spot On and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad. You can contact Carrington via Twitter at @carringtonmalin or via his website www.carringtonmalin.com
Carrington Malin's Latest Posts
GITEX Digital Strategies
It’s almost GITEX time and Alexander McNabb will, once again, be chairing the GITEX Digital Strategies Forum. The Forum takes place on Wednesday 15 October 2014 during GITEX Technology Week 2014 and will take delegates through global digital consumer trends, digital marketing strategy and planning, mobile marketing , digital CSR, one:one marketing and more. You’ll find the full agenda […]
Facebook rules, regs and crime
The UAE’s Telecommunications Regulatory Authority (TRA) announced a whitepaper on Facebook usage guidelines, terms and conditions this week, to a grateful press that reported on TRA ‘warnings’ to Facebook users. As usual, we ask ourselves the question; how relevant is this for brands online? The whitepaper is, in fact, a good, readable summary of Facebook […]
Plenty of content marketing opportunity for Middle East brands
With some 60 million Facebook users, 7 million Twitter users and some of the highest Youtube download rates in the world, it’s no secret that the Arab world has become a big online consumer of content. Social media has ceased to be the sole preserve of geeks and wealthy English-speaking college students and, today, the Middle […]
Is Arab content really a lost cause?
It’s no secret that the Arab world has lagged behind in content creation. Conference speakers have been decrying the lack of Arabic language content for years. According to various sources, Arabic language content accounts for less than 3% of the content on the web (1%, 2.5% and 3% have been quoted), despite the fact that […]
Saudi plans to regulate Youtube
The Saudi government is planning to monitor and regulate YouTube and other online channels, having this week entrusted the task to its General Commission for Audiovisual Media, established last year to regulate the broadcast industry. There has even been talk of issuing permits to Youtube subscribers, which would appear to signal the introduction of a […]
Could your brand commit a content crime?
News media in the United Arab Emirates have reported this week that posting images or video of someone in the Emirates without their consent is a crime punishable by up to AED 500,000 (about US$136,000) and a prison sentence of up to six months (read The National’s story here). To those familiar with the […]
GITEX Digital Strategies Forum
Read about GITEX Digital Strategies 2014 Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013. The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]
Happy birthday @spotonpr
It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]
The problem with content
One of today’s persistent business challenges is protecting and monetising content and digital intellectual property. The Internet is great at providing tools to display content and make it accessible to millions across the world. However, that same global access combined with Internet technologies’ ease-of-use make it all the easier to copy, abuse and misuse content […]
Time to revisit your brand positioning?
Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]
