Alexander McNabb
Alexander McNabb has been part of the Middle East's media and marketing scene for 30 years. He's a communicator, speaker, moderator, workshop leader, radio presenter, blogger, author, swimmer, rider, photographer, cook and even finds time to help companies with their communications.
Alexander McNabb's Latest Posts
Jokes
When was the last time someone told you a joke? I mean told, not emailed or Tweeted, texted or linked. It struck me the other day – it’s been ages. And it struck me because someone did tell me a joke – prefacing the gag with “Hey, I got this on email the other day, […]
Scorn
It’s perhaps interesting many of the marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates and, indeed, behaves. That’s fair enough, it’s a wise person who dips a toe in the water before going for the full-on dive bomb and it […]
Mr. Futurist
The way we talk to technology and the way we talk to each other is changing at a pace that I can only describe as frightening. You understand, the ‘f’ word is coming from a life-long technocrat. Right now, we type on mobile keypads to retrieve or dial a number. We sit, fingers crashing down […]
Mrs. Google and her five lovely daughters
Have you ever Googled yourself? Feel free to go ahead and try it. There’s no shame. Everyone does it, they just don’t tend to boast about it in public much. Are you the first search result? If not, someone else owns you. Now if you’re called Amy Winehouse or Barack Obama, the chances of you […]
Radio Gaga
Radio is probably the most undervalued advertising/communication medium of the lot: something of a shame, it’s one of my favourite ‘legacy’ media… I had always thought of this as a Middle East problem, but apparently it’s the case worldwide. People just won’t invest appropriately in creating compelling executions for radio. I’ve also always believed that […]
Dubai and negative media
The recent spate of negative media coverage on Dubai has been an interesting phenomenon to watch on so many levels. Firstly, it has served to polarise opinion in the city itself and people have come together in a surprising and, as far as I can see from friends, colleagues and the like, strongly consensual reaction. […]
Snarky
The ability to be cynical, negative and rude is one of the strongest assets of a good public relations practitioner. If you have someone inside the tent who’s able to take a look at what you’re up to and see the downside, to ask the hard questions that media and the public will ask, then […]
Dubai and negative media
The recent spate of negative media coverage on Dubai has been an interesting phenomenon to watch on so many levels.
How do you manage a social media campaign?
How do you manage a ‘social media’ campaign? The breaking down of barriers that Internet communication has encouraged is probably faster and more fundamental than many communications managers realise. One major problem is the challenge of speed – you can no longer take a few days to respond to a media enquiry while your exec […]
