#goodquestions
What you get back from digital marketing, depends on what you ask for.
Today, we can implement marketing campaigns faster, target audiences more specifically and measure marketing campaigns more accurately than ever before, but the value that your organisation gets from digital marketing rather depends on what you ask of it.
And therein lies the problem. Ask for more ‘likes’, you got ’em! Ask for more exposure, you’ll get more ‘views’. Ask for more visibility, you may get more ad ‘impressions’. However, all of these metrics mean nothing to your business.
Good questions
These are better types of questions ask:
Does our digital strategy help focus and inform all of our brand’s marketing activities?
Is our digital campaign actively building an engaged following for the brand?
Are our marketing campaigns creating measurable, actionable results for our business?
Are we producing content that serves and performs according to defined marketing goals?
Does our sales team see marketing campaigns result in actionable leads?
How can we punch above our weight and compete with competitors’ bigger budgets?
Looking for answers? Let’s talk..
Just complete the enquiry form below to get the ball rolling!
(* indicates require fields).
Learn more about our services…
Read our blog…
Trust is a currency that will only increase in value
How AI voice technology could disrupt your brand’s personality
Our pick of 2018 marketing predictions
Are brands standing on the brink of a fake content war?
Find out more about Spot On…
