Alexander McNabb
Alexander McNabb has been part of the Middle East's media and marketing scene for 30 years. He's a communicator, speaker, moderator, workshop leader, radio presenter, blogger, author, swimmer, rider, photographer, cook and even finds time to help companies with their communications.
Alexander McNabb's Latest Posts
Why you need a media neutral strategy
Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]
Has news journalism been sabotaged by Twitter?
Talking Twitter on the Business Breakfast is always a pleasure and this morning no less so than usual. The question was, “Has news journalism been sabotaged by Twitter?” and my answer was pretty much a resounding “Yes!” There are three major problems with Twitter and news journalism, I think. One is the challenge of real-time […]
Create more compelling content
Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]
UAE is world smartphone leader
The United Arab Emirates leads the world in smartphone penetration, with 74% of mobile subscribers carrying one of the natty little devils in their pockets. The Emirates is closely followed by South Korea, Saudi Arabia, Singapore and Norway in the ranking, compiled by Statista from the results of Google’s ‘Our Global Planet’ survey. Amazingly, the […]
Counting clicks
There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]
Intelligent use of social media
The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]
Counting the days to the ArabNet Digital Summit
The ArabNet Digital Summit will take place in Dubai from the 24th-26th June 2013. It’s the first time ArabNet has been held in Dubai – the event launched in Beirut back in 2010 and instantly established itself as the Middle East’s premier regional digital event. We knew a winner when we saw one and we’ve […]
A modern marketing manifesto
Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]
Marketing after the click
In the old days, we used to place advertisements in trade magazines. These often carried ‘bingo cards’ for advertisers to circle numbers corresponding to advertisements. These ‘reader responses’ were collated by the publisher and the contacts of interested readers were sent to advertisers for them to follow up with a brochure and perhaps a follow […]
Causing a stir: Twitter and the news media
The latest in a long line of Twitterpower case studies came last week with the news piece in The National highlighting Twitter outrage at the decision to send 25 Emirati women to Bahrain to watch the UAE play Bahrain in the Gulf Cup. The prevailing tide of expressed opinion was strongly against the activity, rallying […]
